The portfolio of ultra-deluxe spirits Diageo Reserve Worldclass COLLECTION will take cocktail lovers in an enriching experience at Sam’s Club Kennedy Avenue with the Worldclass Collection Boutique Store. There, the public will learn the tricks to recreate tasty cocktails at home, as well as, enjoy a tasting of the liquors featured in the Worldclass luxury COLLECTION: Ketel One and CÎROC Vodka, Tanqueray No. Ten gin, Zacapa Rum, Don Julio tequila, and Johnnie Walker Scotch whiskeys.
From 3:00 pm to 6:00 pm, customers visiting Sam’s Club on Kennedy Avenue will be able to enjoy the Worldclass Collection. The Boutique will feature the following activities to educate the public about the world of luxury drinks:
- Saturday, June 7 – Discover Tanqueray No. Ten gin, distilled with fresh fruits such as grapefruit, lemon, lime and chamomile flowers for a great sophistication in flavor;
- Friday, June 13 – Discover Zacapa Rum, the award-winning Guatemalan rum that is aged at 2,300 meters above sea level at La Casa Sobre las Nubes;
- Saturday, June 14 – Prepare cocktails with CÎROC Vodka, made with french grapes throughout its cold fermentation process.
In addition, the Worldclass Collection Boutique will receive visits from ambassadors of deluxe spirits such as Johnnie Walker Blue Label and Zacapa Rum, as well as, the participation of expert mixologists like Paulo Figueiredo. They will be offering advice on how to use the best reserve brand for each occasion and help create a selection of personalized cocktails for parties.
Diageo, the world’s largest alcoholic drink company, has a portfolio of the most sought after reserve brands. They seek to transform its consumers into mixology experts, expanding their knowledge and appreciation for the drink. That is why Diageo will open the Wordclass Collection Boutique Store, which will not only showcase its collection of spirits, but also introduce consumers to the art of creating the perfect cocktail at home.
“Worldclass is widely recognized as a mark of sophistication and distinction in the culture of cocktails for bartenders and customers worldwide. Now we want to bring this amazing experience to the homes of our consumers and customers, inspiring them to be the perfect hosts and creating their own Worldclass moments with the best liquors,” said Chris Copeland, Vice-President of Senior Marketing and Innovation for Diageo Latin America and the Caribbean.
For more information on the schedule of visits, as well as, the latest trends in mixology and luxury cocktails, you can visit their page World Class Puerto Rico on Facebook at: www.facebook.com/worldclasspuertorico.
